Friday 16 December 2011

Task 4 Evaluation - Technologies used

Blogger

For our coursework, we were required to use Blogger in order to keep track and record of all of our developments pre, during and post production.

Benefits

Blogger enabled us to neatly organise our work into a way where it followed the checklist correctly and, if we made any changes to one of our posts, we only needed to hit the update button. This allowed for instantaneous sharing with our teachers as they could follow our blogs and then give us recommendations on how to improve our work through the comments system as it is a web 2.0 service.

Difficulties

Some videos we uploaded such as the focus group and the final music video didn’t fit in the blog post guidelines, which made the blog look unattractive.

Prezzi

We used Prezzi to create an alternative way of posting on Blogger, so that the posts would not be just essay style posts.

Benefits

Prezzis were a unique way of posting; they offered something different which made the posts and the blog itself more appealing.

Difficulties

Difficulties encountered include the graphic user interface being complicated and, at times, inaccessible. There was also no spelling check with in the program meaning that you had to proofread it yourself. This meant that human error could sometime play a role in words being spelled wrong.

Apple Macs

Apple Macs were the foundations for everything we did during our project. These contained all the software we needed to carry out our tasks.

Benefits

The Apple Macs had all the software we needed, to produce our professional media products. Websites weren’t restricted when we needed to use the websites for our blogs and our media products, which were a great help to us.

Difficulties

Difficulties encountered whilst using the Apple Macs, include the inability to bring up the context menu without pressing two buttons, the keyboards which are uncomfortable to use, the inability to truly maximise a window, the inability for Safari to properly render HTML, the desktop that was cluttered throughout the project, the inefficient cooling mechanism that made the Mac extremely hot while rendering our project, the locking of certain applications by technical support, the lack of a word processor that matches the windows version.

Digital Cameras

These were high quality cameras that enabled us to create professional looking shots.

Benefits

The benefits of using the digital cameras, included their high quality image, they’re lightweight and their ease of use.

Difficulties

The cameras had quite a short battery life, and took a long time to transfer the shots onto Final Cut Pro.

Final Cut Pro

This piece of software enabled us to use professional effects and editing techniques, in order to create a music video that was of professional standards.

Benefits

It had all the required tools we needed to create a professional standard of music video. It offered a wide range of different effects and filters to insert over our video. This included color correction techniques such as saturation, adding graininess and reducing the brightness.

Difficulties

The difficulties faced whilst using Final Cut Pro were those such as the software was quite complex to use.







Photoshop

Photoshop helped us create our digipak and digipak advert; this piece of software came in very handy when it came to creating these media products.

Benefits

The benefits of Photoshop, we feel were the fact that it was easy to use, it produced professional looking media products for our work, and showed professionalism throughout.

Difficulties

One of the major difficulties with Photoshop is that it can be very hard to use without prior experience or tutorials. Because of this, Photoshop was much harder to pick up and use compared to other products but when we got the hang of it, the program was easy to use.

Digital Audio Recorders

We used this piece of hardware to record our voices to be used with in a directors’ commentary.

Benefits

Benefits included with the digital audio recorders, were that they were easy and simple to use, and helped us create a clear sounding directors commentary.

YouTube

We used this video-sharing site to share our focus groups and our music video, and to analyse and research existing music videos.

Benefits

YouTube was an extremely useful website for us. It allowed us easy access to our own videos when it came to sharing them between the group for our own individual uploads. This was also useful for researching already existing music videos.

Difficulties

YouTube was blocked on certain Apple Macs and therefore was not always the most reliable website to use. It often required an admin to unblock it occasionally, which was inconvenient.

Evaluation Question 3

User Feedback

Charlie - In my opinion, I think the video has great potential, the video itself is done quite professionally. There are a lot of different angles and shots in there, there's a lot of good effects in there too, like the darker effects. However, I do feel there are too many band shots in there, there should be more of the main character and what his story is.

Nathan - This is a great piece of film, I like the range of shots and effects they've used too, I'm also a fan of this genre of music. But, I think there are too many performance based shots in there, the effects over some of the performance shots are too dark, they need to be lighter like the other ones, they also need some more shots of the main characters.

What we have learnt from this feedback...

We have learnt a lot from this feedback, after reading these, and after watching the video back again, we can see that there are a lot of performance shots in our video, too many in fact, and that we definitely need some more shots of our main character, Simon.

Positive Feedback

Quite a few positive comments we've heard are that our video has great performance shots, and that the video isn't over edited or hasn't been loaded with unnecessary effects either. What also has been said is that Simon's emotions are portrayed really well.


Negative

A lot of negative comments we heard, was that there was too many performance based shots included in our video, yes they were good, but there were too many of them. Also that the story of Simon, didn't come across very well, it wasn't clear why Simon killed himself, because there was too many performance based shots.

Similar future tasks...

For the future, we think we will adjust effects and ask for feedback, whilst creating a similar piece of media, that way we are able to get the things that people feel are wrong with our video, adjusted so that it makes sense, this will allow us to spend more time in making the changes to the product, then that way, we can gain a greater insight into how our work looks, in the eyes of our audience.

Directors Commentary

Our Final Music Video...

Focus group for other music videos...