Digipak Advert Analysis'

When digipaks are released, they have to be made known to the fans of the artists. This is why advertisements for them are produced and promoted...

Rihanna's loud digipak

This is the advert for Rihanna's loud album digipak, it shows her in a field with what looks like a dress covered with red roses that she's holding against her, again this suggests that this album is love song themed because of the overuse of roses The fact she's naked, I think reveals that she's an individual that likes to feel sexy most of the time, she's quite a sexual person in herself.

I believe the audience for this digipak, would be big fans of Rihanna, probably between the ages of 12 - 35, I also think the social demographic for this album would be C1, C2, D and E, I think this because I think the general RnB wouldn't appeal to the more upper class social group of A and B, I feel they'd have a much different taste in music. The audience, in my opinion, would be people into RnB music and some soul, I think this aswell, as the music Rihanna produces is kind of RnB and soul genre of music.

The main conventions of an album advert are

• Bright colours
• A picture of the artist on the advert
• Eye - catching font
• Date of album/single release
• Title of the album
• Artists name

This album advert covers most of these conventions, and is a 'typical' album advert. The font is modern, it matches and fits in with the whole advert. The

colouring is done well to match the album digipak and is that 'passionate' red colour, again, suggesting a love song themed album and her hair suggesting a totally different mood, a fiery anger themed album.

The choice of imagery of her, kneeling down clutching onto the dress, suggest that the dress means something to her, that she may have wore it when she was with her love interest, meaning that she wants her love interest back with her. This album advert doesn't give a lot away, which is what we want from an album advert.

Red Hot Chili Peppers digipak

The Red Hot Chili Peppers digipak album advert also does not give a lot away.

Just by looking at the album cover, all it suggests is that it may be space themed album, due to the planets and space looking background, it shows a few of the 'usual' conventions of an album advert such as:

• Bright colours
• Eye - catching font
• Date of album/single release
• Title of the album
• Artists name

But other than that, nothing is given away. The choice of imagery is a strange feature, it shows the words 'Stadium Arcadium' which doesn't suggest much, but then in the background there are planets,stars and space, suggesting an album thats 'out of this world' from the Red Hot Chili Peppers, the dark colouring suggests the album is a mystery to itself too and so does the simple but interesting design and layout.

The target audience for this digipak, I think would be fans of alternative rock and some rock fans, also I think the social demographic for this is B, C1, C2, D and E, I believe this as a lot of the middle - upper class are into the rock genre of music. The age range for this alternative rock digipak, I would say is 20 - 45, I believe this as a lot of older groups of people, seem to be into this rather than most of the younger age group

Saturday 17th September - Update

Today was the filming of our first shots, getting used to the types of professional shots. These were establishing shots for the first part of our music video, these went well and we got a lot done.

List of Props

The props we will be using are as follows;

Bag
Picture
Guitar
Drum Kit
Bass
Microphone x 2
Amp- x 2
Microphone speaker x 2
Drug look-a-likes

Questionnaire - Music Videos

The aim of this questionnaire is to find out:

• What type of music videos people like
• Why they like them
• What they don't like about some music videos
• What they think of our ideas so far

Questionnaire

Q: What style/type of music video interests you?

A:

Q: What do you like about that style of music video?

A:


Q: What is it about other styles you don't like?

A:


Q: Could you give two examples of music videos, one of which you like and the other of one you don't like?

A:

A:


Our Ideas:

Q: Do you like our ideas so far? (If yes what? - If no, what would you change?)

A:

Storyboards

Crew List

Behind the scenes

- Marcus - Main filmer, editor, digipak creator
- Scott - Filmer, editor, digipak advert creator, digital aritist
- Jack - Main Filmer, Main editor,
- Stephen Main filmer, Main editor, actor
- Jason (Technical Support)

Starring:

- Stephen - Bass player
- Tom - Singer
- Ryan - Drummer
- Jack - Guitarist
- Simon - Actor for narrative

Analysis of Similar Media Products

Red Hot Chilli Peppers - Californication Music Video

http://www.youtube.com/watch?v=sFMLARtqxCY

In my opinion, the Red Hot Chilli Peppers music video for 'Californication' is an extremely clever piece of media. It shows great professionalism and quality, that it actually looks like a real video game,

they're use of graphics and effects are outstanding and its one of the best music videos I've seen. The lighting and the different locations within the video, keeps the audience entertained throughout.

They're graphics and characters are of great quality and it really does look like a real video game, on the market already. The idea of having a video game is a creative and very good idea, it's unique, creative clever and works really well. When the fans of the Red Hot Chilli Peppers saw this, I bet they didn't expect this. This was something different from them, because most of their videos have always been what we would consider 'just another music video'.

My own opinion of this video is that it's a very creative, colourful, and clever video.

Queen - Bohemian Rhapsody Music Video

http://www.youtube.com/watch?v=fJ9rUzIMcZQ&ob=av2e

I've chosen this video to analyse as it's, in my opinion, a truly great video. The first few minutes in the song are quite emotional, it tells a story of a young man who killed a man, and he can't explain why he done it, or what his feelings are, the lyrics that suggest this are 'mama, just killed a man, put a gun against his head, pulled my trigger, now

he's dead'. This song's beginning does have emotion tied in within it, because of the fact a

young boy has thrown his life away by killing someone. The whole song is about him not caring

at all, he just doesn't care any more.

The editing used is extremely clever, considering the era it was released in. The editing consists of all members of the bands heads, put together in a diamond shape, it also shows them singing the lyrics at the same time as each other, this is extremely effective and shows great creativity and shows the sadness within the song, implied by their sad faces throughout the video. Then in parts it cuts to performance based techniques and shows them playing the song on instruments, the lighting around them is dark suggesting a set of depressing lyrics and meaning.

Bon Jovi - Always Music Video

http://www.youtube.com/watch?v=9BMwcO6_hyA&ob=av2e

Bon Jovi's 'always' video really captures what a narrative based video should be. It tells a love story of a young man missing his girlfriend who has gone with another man, it fits in perfectly with the lyrics of the song and certainly the visuals, it shows him at some points looking at pictures of his girlfriend and having flashbacks of when they were together. It shows emotion and provides the target audience of young people in love, with something they can relate to.

The video shows him depressed and 'moping' around looking at the floor, because of his

girlfriend leaving him for someone new. It also shows him releasing his anger at not being able to get his girlfriend back, where he starts throwing things around the room due to this. This video relates to Laura Mulvey's male 'gaze' theory, showing his girlfriend under dressed and flaunting herslef at him. This video objectifies women, and shows that women are only there to look pretty and be looked at by men. This video is a good example of a narrative based music video.