http://www.youtube.com/watch?v=sFMLARtqxCY
In my opinion, the Red Hot Chilli Peppers music video for 'Californication' is an extremely clever piece of media. It shows great professionalism and quality, that it actually looks like a real video game,
they're use of graphics and effects are outstanding and its one of the best music videos I've seen. The lighting and the different locations within the video, keeps the audience entertained throughout.
They're graphics and characters are of great quality and it really does look like a real video game, on the market already. The idea of having a video game is a creative and very good idea, it's unique, creative clever and works really well. When the fans of the Red Hot Chilli Peppers saw this, I bet they didn't expect this. This was something different from them, because most of their videos have always been what we would consider 'just another music video'.
My own opinion of this video is that it's a very creative, colourful, and clever video.
Queen - Bohemian Rhapsody Music Video
I've chosen this video to analyse as it's, in my opinion, a truly great video. The first few minutes in the song are quite emotional, it tells a story of a young man who killed a man, and he can't explain why he done it, or what his feelings are, the lyrics that suggest this are 'mama, just killed a man, put a gun against his head, pulled my trigger, now
he's dead'. This song's beginning does have emotion tied in within it, because of the fact a
young boy has thrown his life away by killing someone. The whole song is about him not caring
at all, he just doesn't care any more.
The editing used is extremely clever, considering the era it was released in. The editing consists of all members of the bands heads, put together in a diamond shape, it also shows them singing the lyrics at the same time as each other, this is extremely effective and shows great creativity and shows the sadness within the song, implied by their sad faces throughout the video. Then in parts it cuts to performance based techniques and shows them playing the song on instruments, the lighting around them is dark suggesting a set of depressing lyrics and meaning.
Bon Jovi - Always Music Video
Bon Jovi's 'always' video really captures what a narrative based video should be. It tells a love story of a young man missing his girlfriend who has gone with another man, it fits in perfectly with the lyrics of the song and certainly the visuals, it shows him at some points looking at pictures of his girlfriend and having flashbacks of when they were together. It shows emotion and provides the target audience of young people in love, with something they can relate to.
The video shows him depressed and 'moping' around looking at the floor, because of his
girlfriend leaving him for someone new. It also shows him releasing his anger at not being able to get his girlfriend back, where he starts throwing things around the room due to this. This video relates to Laura Mulvey's male 'gaze' theory, showing his girlfriend under dressed and flaunting herslef at him. This video objectifies women, and shows that women are only there to look pretty and be looked at by men. This video is a good example of a narrative based music video.
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