Wednesday 29 June 2011

Detailed Description of Target Audience

Our target audience for 'wheels' by Foo Fighters, is fans of the 'alternative rock' genre, and also fans of the 'Foo Fighters'. People also with an interest in this kind of music, some young people and some older people, for example from the ages of 15 - 23 and maybe older. We also believe our target audience will be within the social demographic of E and D, this is because its aimed at younger people and they're unemployed and have little money, and may be able to relate to this song.

People who play instruments, such as guitar and bass, may also have a strong interest in our video considering the instruments going to be used within it. This may attract them to the song and may make them want to listen to it if they see that these instruments are in it, before they start viewing it.

This is mainly aimed at young people, this is because the lyrics portray when a girl breaks up with a boy and then he finds someone else and moves on, and some young people may be able to relate to this in some way.

Our music video will offer some of this to our audience...

  • Escapism
  • Entertainment
  • Education
  • Identification.
Our target audiences favourite media such as films, would be films such as dark horror thrillers, or psychological thrillers. This is because our target audience are fans of rock music, which is mostly a dark genre, so I believe they would be associated with dark films also. I believe they will like other dark rock artists as well as the Foo Fighters such as the Red Hot Chili Peppers or Rage Against the Machine.

Overall our target audience is young people, who love rock artists, who also love dark films and other dark types of media. Also people that watch music videos for escapism, entertainment, education and identification.

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