Many occasions, artists have been performing in the video.
The lyrics of songs are shown and represented in the video.
Editing pace fits into the pace of the music.
Dress codes show the songs genre immediately.Objects used in the video reflect the genre and mood of the music.
Most videos have a story to them, linked in with the vocals of the song.
The mood of the song reflects the genre of the song.
Genre specific conventions:
Pop:
Colourful settings and venues for the videos.
Fast paced, upbeat music.
Camera shots are usually medium to long shots.
Rock:
Colourful settings and venues for the videos.
Fast paced, upbeat music.
There are always no instruments shown in pop videos, only the artists singing or acting in the video.
Camera shots are usually medium to long shots.
Rock:
Rock videos settings are quite dark and mysterious, not a lot of colour compared to pop music videos.
Hip Hop/Rap/RnB
The music videos for hip hop usually contain a lot of expensive, sought after items and objects such as expensive cars, gadgets, jewellery etc.
Most rock videos have the band performing in the video, instruments and them singing are in the video.
Fast cut shots are used to represent the pace of the video.
Artists are usually dressed in black, dark clothes.
Fast cut shots are used to represent the pace of the video.
Close ups showing the lead artist.
Hip Hop/Rap/RnB
The music videos for hip hop usually contain a lot of expensive, sought after items and objects such as expensive cars, gadgets, jewellery etc.
Hip hop videos also mostly contain women, that are dressed in a sexualised way. To attract the audiences attention.
These genres always contain some form of dancing too.
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