Intertextuality in Music Videos

Intertextuality is a clever way of making your audience feel clever, it gives them a sense of being intellegent as they know the media reference linked in with the music video. Intertextuality has happened in quite a few music videos, for example...

Eminem - 'We made you'
www.youtube.com/watch?v=RSdKmX2BH7o

Eminem's 'we made you' video contains a few references to other media forms. In the video, he dresses up as a number of characters, for example he references the 'Dukes of Hazzard' in his video, he has a woman, dressed as 'Daisy Duke' from the TV series and eating a cheeseburger, dancing in front of the iconic 1969 Dodge Charger, also known as 'General Lee' from the TV series and film. He also dresses up as 'Elvis Presley' and acts as him doing 'Jailhouse Rock', the same dance routine and the same clothes he wore, this suggests he is paying homage to him. In it, he also mocks Star Trek, he is dressed in same clothes and does certain things to mock the TV series and film. So overall, this music video is very intertextual.

Robert Palmer - addicted to love and Shania Twain - Man, I feel like a woman
http://www.youtube.com/watch?v=ZJL4UGSbeFg&ob=av2e
http://www.youtube.com/watch?v=XcATvu5f9vE&ob=av2e

Robert Palmers' 'addicted to love', contains women dancing behind Robert Palmer in black short dresses in front of a black background, all with same features, and all playing instruments. This looks extremely similar to Shania Twains 'man I feel like a woman', where she has dancing men behind her in front of a black and red background, all wearing tight red tops and playing instruments, this is similar but the opposite to Robert Palmer's video, and is paying homage to Robert Palmer. Quite a clever set of videos.

In our video...

We're not going to use any intertextuality in our video, our video is going to be quite a serious one, one with a message. These types of videos do not usually have it in them, because intertextual references are usually seen as a comedy feature in a music video.